Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.
| Game | Time | WPM | Accuracy |
|---|---|---|---|
| 2370 | 2018-11-17 11:50:18 | 74.81 | 95% |
| 919 | 2018-04-24 09:10:17 | 72.61 | 95% |