Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.
Game | Time | WPM | Accuracy |
---|---|---|---|
20962 | 2019-10-05 19:01:17 | 101.87 | 99% |
14275 | 2019-03-01 01:49:07 | 114.31 | 98% |
2580 | 2018-03-29 23:26:42 | 116.25 | 99% |