Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.
Game | Time | WPM | Accuracy |
---|---|---|---|
9098 | 2018-12-24 23:59:16 | 81.94 | 98% |
4687 | 2017-12-12 21:11:55 | 78.04 | 97% |
3791 | 2017-09-17 10:03:18 | 75.74 | 97% |