Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.
Game | Time | WPM | Accuracy |
---|---|---|---|
9227 | 2018-10-08 18:44:18 | 75.11 | 96% |
7691 | 2018-04-27 18:15:48 | 67.12 | 95% |
6146 | 2018-04-12 17:22:46 | 62.16 | 95% |
4764 | 2018-03-29 19:13:17 | 61.76 | 95% |