View Pit Stop page for race #575 by thepinkelephantcar — Ghost race
View profile for Brian (thepinkelephantcar)
Official speed | 75.72 wpm (81.77 seconds elapsed during race) |
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Race Start | December 7, 2017 10:16:48pm UTC |
Race Finish | December 7, 2017 10:18:09pm UTC |
Outcome | No win (2 of 4) |
Accuracy | 95.0% |
Points | 122.42 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |