View Pit Stop page for race #4698 by imalerich_dvorak — Ghost race
View profile for Ian (imalerich_dvorak)
Official speed | 116.05 wpm (53.36 seconds elapsed during race) |
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Race Start | September 15, 2017 12:45:09am UTC |
Race Finish | September 15, 2017 12:46:03am UTC |
Outcome | No win (3 of 4) |
Opponents |
1. han2000 (132.03 wpm) 2. disclo5ure (124.45 wpm) 4. teiloq (98.15 wpm) |
Accuracy | 99.0% |
Points | 187.62 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |