View Pit Stop page for race #99 by awb101 — Ghost race
View profile for Alex (awb101)
Official speed | 59.44 wpm (104.17 seconds elapsed during race) |
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Race Start | November 28, 2018 3:23:59pm UTC |
Race Finish | November 28, 2018 3:25:43pm UTC |
Outcome | No win (3 of 4) |
Accuracy | 95.0% |
Points | 96.10 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |