View Pit Stop page for race #847 by slowkey — Ghost race
View profile for SlowKey (slowkey)
Official speed | 52.31 wpm (118.37 seconds elapsed during race) |
---|---|
Race Start | February 14, 2018 5:24:56am UTC |
Race Finish | February 14, 2018 5:26:54am UTC |
Outcome | No win (4 of 5) |
Opponents |
2. whatshisname (56.55 wpm) 3. kodzy (53.76 wpm) |
Accuracy | 96.0% |
Points | 84.57 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |