View Pit Stop page for race #818 by chrisdelano — Ghost race
View profile for Chris (chrisdelano)
Official speed | 70.50 wpm (87.83 seconds elapsed during race) |
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Race Start | September 18, 2017 6:33:04pm UTC |
Race Finish | September 18, 2017 6:34:32pm UTC |
Outcome | No win (4 of 5) |
Accuracy | 96.0% |
Points | 113.98 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |