View Pit Stop page for race #814 by codec4 — Ghost race
View profile for Alexander (codec4)
| Official speed | 68.96 wpm (89.79 seconds elapsed during race) |
|---|---|
| Race Start | June 12, 2018 9:32:00am UTC |
| Race Finish | June 12, 2018 9:33:30am UTC |
| Outcome | Win (1 of 5) |
| Opponents |
4. lorioj (61.45 wpm) 5. gkuschnik (58.02 wpm) |
| Accuracy | 97.0% |
| Points | 111.49 |
| Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |