View Pit Stop page for race #7158 by mattbierwirth — Ghost race
View profile for ratbastard (mattbierwirth)
Official speed | 101.05 wpm (61.28 seconds elapsed during race) |
---|---|
Race Start | September 26, 2017 5:10:59pm UTC |
Race Finish | September 26, 2017 5:12:01pm UTC |
Outcome | No win (2 of 4) |
Opponents |
1. kamikrazy (108.68 wpm) 3. tshafer3 (96.55 wpm) |
Accuracy | 97.0% |
Points | 163.36 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |