View Pit Stop page for race #711 by fonzus — Ghost race
View profile for Guest (fonzus)
Official speed | 62.99 wpm (98.30 seconds elapsed during race) |
---|---|
Race Start | February 15, 2019 4:12:16pm UTC |
Race Finish | February 15, 2019 4:13:55pm UTC |
Outcome | No win (4 of 5) |
Opponents |
1. acuaticyas (93.37 wpm) 2. frankxu (90.55 wpm) |
Accuracy | 95.0% |
Points | 101.83 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |