View Pit Stop page for race #60 by jenferp — Ghost race
View profile for Jen (jenferp)
Official speed | 81.38 wpm (76.09 seconds elapsed during race) |
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Race Start | December 7, 2019 3:59:47am UTC |
Race Finish | December 7, 2019 4:01:03am UTC |
Outcome | No win (4 of 5) |
Opponents |
1. zwb1988 (87.19 wpm) 2. kittyman10 (86.71 wpm) 3. kaz_the_kuz (85.01 wpm) |
Accuracy | 95.0% |
Points | 131.57 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |