View Pit Stop page for race #475 by duckzern — Ghost race
View profile for Troels (duckzern)
Official speed | 70.67 wpm (87.62 seconds elapsed during race) |
---|---|
Race Start | April 24, 2018 9:08:52am UTC |
Race Finish | April 24, 2018 9:10:19am UTC |
Outcome | No win (2 of 5) |
Opponents |
1. theblackeye (72.61 wpm) 4. lazerfox (64.41 wpm) |
Accuracy | 96.0% |
Points | 114.24 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |