View Pit Stop page for race #376 by owenone — Ghost race
View profile for Dale (owenone)
Official speed | 116.87 wpm (52.98 seconds elapsed during race) |
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Race Start | June 3, 2020 6:34:38pm UTC |
Race Finish | June 3, 2020 6:35:31pm UTC |
Outcome | Win (1 of 4) |
Opponents |
2. r1gb7 (80.17 wpm) 4. barry_mccockinerr (68.95 wpm) |
Accuracy | 99.0% |
Points | 188.94 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |