View Pit Stop page for race #30900 by tshafer3 — Ghost race
View profile for tstats[tshafer3] (tshafer3)
Official speed | 96.55 wpm (64.13 seconds elapsed during race) |
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Race Start | September 26, 2017 5:10:59pm UTC |
Race Finish | September 26, 2017 5:12:03pm UTC |
Outcome | No win (3 of 4) |
Opponents |
1. kamikrazy (108.68 wpm) 2. mattbierwirth (101.05 wpm) |
Accuracy | 98.0% |
Points | 156.10 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |