View Pit Stop page for race #2789 by tdrewek — Ghost race
View profile for Mocha (tdrewek)
Official speed | 60.45 wpm (102.43 seconds elapsed during race) |
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Race Start | October 25, 2020 5:17:35pm UTC |
Race Finish | October 25, 2020 5:19:17pm UTC |
Outcome | Win (1 of 2) |
Accuracy | 97.0% |
Points | 97.72 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |