View Pit Stop page for race #27789 by rportnoy — Ghost race
View profile for sakhaprox (rportnoy)
Official speed | 87.16 wpm (71.04 seconds elapsed during race) |
---|---|
Race Start | October 14, 2017 12:04:36pm UTC |
Race Finish | October 14, 2017 12:05:47pm UTC |
Outcome | Win (1 of 3) |
Opponents |
2. northern_lights (84.80 wpm) |
Accuracy | 99.0% |
Points | 140.90 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |