View Pit Stop page for race #2712 by stillmatic — Ghost race
View profile for Arvin (stillmatic)
Official speed | 122.67 wpm (50.48 seconds elapsed during race) |
---|---|
Race Start | October 14, 2017 8:24:56pm UTC |
Race Finish | October 14, 2017 8:25:46pm UTC |
Outcome | Win (1 of 2) |
Opponents |
2. gross51695 (98.91 wpm) |
Accuracy | 98.0% |
Points | 198.31 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |