View Pit Stop page for race #225 by tadzu — Ghost race
View profile for Tadzu (tadzu)
Official speed | 70.01 wpm (88.44 seconds elapsed during race) |
---|---|
Race Start | June 22, 2018 2:51:57am UTC |
Race Finish | June 22, 2018 2:53:26am UTC |
Outcome | No win (2 of 3) |
Accuracy | 97.0% |
Points | 113.18 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |