View Pit Stop page for race #140 by zrod1851 — Ghost race
View profile for Zack (zrod1851)
Official speed | 71.73 wpm (86.32 seconds elapsed during race) |
---|---|
Race Start | October 18, 2018 11:14:08pm UTC |
Race Finish | October 18, 2018 11:15:35pm UTC |
Outcome | No win (3 of 5) |
Opponents |
1. teiloq (93.26 wpm) 2. foxden (78.61 wpm) |
Accuracy | 97.0% |
Points | 115.96 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |