View Pit Stop page for race #1150 by micklepru — Ghost race
View profile for Michael (micklepru)
Official speed | 81.32 wpm (76.14 seconds elapsed during race) |
---|---|
Race Start | August 20, 2017 10:59:40am UTC |
Race Finish | August 20, 2017 11:00:56am UTC |
Outcome | No win (2 of 4) |
Opponents |
1. kyeavnign (102.08 wpm) 3. sscape (79.07 wpm) 4. cite_berlin (74.01 wpm) |
Accuracy | 98.0% |
Points | 131.47 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |