Text #3640965

Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.

—from Mad Men, a other by Lionsgate

Active since April 28, 2019.
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Leaders

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Rank Username WPM Accuracy Date
1. police (styrofoam) 151.92 100% 2023-07-28
2. (delirious) 141.54 100% 2020-11-23
3. anT (gregorpingic) 101.48 100% 2020-11-02
4. ed72 (ed72) 72.99 100% 2019-06-27

Universes

Universe Races Average WPM First Race
Default (English) 6,597 81.80 July 25, 2017
Instant Death Mode 5 107.44 April 28, 2019
ᗜ Stenography 2 103.36 January 21, 2022