At a recent conference at MIT on business opportunities in Brazil, one of the speakers summed up: "In a word, Brazil is juicy." He was not referring to the juice of electricity, but in Sorocaba, 25 miles west of Sao Paulo, Bento Koike and the venture he founded, Tecsis, have shipped over 12 thousand 50-meter wind turbine blades that operate 24x7 in the wind farms of North America and Europe. Virtually all of Koike's critical raw materials come from the Northern Hemisphere, and all of his customers are there as well. The value-the real "juice"-is created and captured in Brazil.
—from Worthless, Impossible and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value, a book by Daniel Isenberg
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