Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.
| Game | Time | WPM | Accuracy |
|---|---|---|---|
| 9605 | 2020-09-13 11:48:50 | 78.16 | 97% |
| 7665 | 2020-07-08 09:27:34 | 71.10 | 97% |