Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.
Game | Time | WPM | Accuracy |
---|---|---|---|
5043 | 2020-06-12 17:30:43 | 82.48 | 97% |
3402 | 2020-05-24 18:11:16 | 71.53 | 96% |
2959 | 2020-05-21 11:54:52 | 63.17 | 96% |