Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.
Game | Time | WPM | Accuracy |
---|---|---|---|
5675 | 2020-01-05 20:43:34 | 76.66 | 97% |
5277 | 2019-11-27 11:49:52 | 79.23 | 97% |
2662 | 2019-02-15 18:21:43 | 68.96 | 97% |
1699 | 2019-01-21 12:58:49 | 70.80 | 98% |