Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.
Game | Time | WPM | Accuracy |
---|---|---|---|
19895 | 2018-12-18 03:07:12 | 88.49 | 98% |
19710 | 2018-12-14 14:16:34 | 83.41 | 97% |
18206 | 2018-11-14 10:08:19 | 79.54 | 97% |