Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.
Game | Time | WPM | Accuracy |
---|---|---|---|
2152 | 2017-12-05 17:04:26 | 93.03 | 99% |
1997 | 2017-12-04 19:17:53 | 98.23 | 98% |
1323 | 2017-11-26 05:37:41 | 93.18 | 99% |