View Pit Stop page for race #634 by zigfried — Ghost race
View profile for ziggy (zigfried)
Official speed | 168.44 wpm (36.76 seconds elapsed during race) |
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Race Start | May 11, 2020 10:06:49pm UTC |
Race Finish | May 11, 2020 10:07:25pm UTC |
Outcome | Win (1 of 5) |
Accuracy | 98.0% |
Points | 272.32 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |