16/f/cali (ultrashibe)

Race #36683

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Official speed 129.55 wpm (47.80 seconds elapsed during race)
Race Start May 12, 2019 8:25:14pm UTC
Race Finish May 12, 2019 8:26:02pm UTC
Outcome Win (1 of 5)
Opponents 2. unsolvedcypher (109.41 wpm)
3. davidfellows (105.41 wpm)
4. split_keys (98.34 wpm)
Accuracy 96.0%
Points 209.43
Text #3640965 (Length: 516 characters)

Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.