View Pit Stop page for race #11 by ranran9991 — Ghost race
View profile for Ran (ranran9991)
Official speed | 82.25 wpm (75.28 seconds elapsed during race) |
---|---|
Race Start | March 4, 2019 4:52:40pm UTC |
Race Finish | March 4, 2019 4:53:55pm UTC |
Outcome | Win (1 of 2) |
Accuracy | 96.0% |
Points | 132.97 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |