View Pit Stop page for race #15471 by gates250 — Ghost race
View profile for Sam (gates250)
Official speed | 68.38 wpm (90.55 seconds elapsed during race) |
---|---|
Race Start | October 4, 2020 4:14:14pm UTC |
Race Finish | October 4, 2020 4:15:45pm UTC |
Outcome | No win (3 of 4) |
Opponents |
1. wqrp (83.18 wpm) 2. eric_17 (74.28 wpm) |
Accuracy | 97.0% |
Points | 110.55 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |