View Pit Stop page for race #179 by faithfirst — Ghost race
View profile for Faith (faithfirst)
Official speed | 83.47 wpm (74.18 seconds elapsed during race) |
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Race Start | August 24, 2017 11:12:54pm UTC |
Race Finish | August 24, 2017 11:14:08pm UTC |
Outcome | No win (2 of 4) |
Accuracy | 98.0% |
Points | 134.95 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |