View Pit Stop page for race #7 by calm_nights — Ghost race
View profile for Héctor (calm_nights)
Official speed | 110.74 wpm (55.91 seconds elapsed during race) |
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Race Start | April 15, 2019 2:36:33am UTC |
Race Finish | April 15, 2019 2:37:29am UTC |
Outcome | No win (5 of 5) |
Opponents |
1. mporsche02 (156.53 wpm) 2. keegant (120.61 wpm) 3. sany5505 (118.29 wpm) 4. ml1326 (114.54 wpm) |
Accuracy | 96.0% |
Points | 179.03 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |