View Pit Stop page for race #987 by kate2000 — Ghost race
View profile for kate (kate2000)
| Official speed | 57.23 wpm (108.19 seconds elapsed during race) |
|---|---|
| Race Start | February 17, 2019 9:37:54am UTC |
| Race Finish | February 17, 2019 9:39:43am UTC |
| Outcome | No win (2 of 5) |
| Accuracy | 96.0% |
| Points | 92.53 |
| Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |