View Pit Stop page for race #75 by krioxia — Ghost race
View profile for Kristoffer (krioxia)
Official speed | 57.16 wpm (108.33 seconds elapsed during race) |
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Race Start | October 5, 2018 9:06:39am UTC |
Race Finish | October 5, 2018 9:08:28am UTC |
Outcome | No win (4 of 5) |
Opponents |
1. serguk (71.16 wpm) 3. immevdb (68.76 wpm) 5. alexkingen (50.60 wpm) |
Accuracy | 95.0% |
Points | 92.41 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |