View Pit Stop page for race #441 by donovanle — Ghost race
View profile for Donovan (donovanle)
Official speed | 74.52 wpm (83.09 seconds elapsed during race) |
---|---|
Race Start | February 12, 2020 8:54:32am UTC |
Race Finish | February 12, 2020 8:55:55am UTC |
Outcome | No win (2 of 4) |
Accuracy | 98.0% |
Points | 120.48 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |