View Pit Stop page for race #2912 by tdsg — Ghost race
View profile for sawyer (tdsg)
Official speed | 93.05 wpm (66.54 seconds elapsed during race) |
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Race Start | April 24, 2020 3:39:00pm UTC |
Race Finish | April 24, 2020 3:40:07pm UTC |
Outcome | No win (2 of 5) |
Opponents |
1. tshafer3 (106.10 wpm) 3. anonym_igelkott (89.00 wpm) 4. ket93 (84.43 wpm) |
Accuracy | 97.0% |
Points | 150.42 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |