View Pit Stop page for race #2227 by usmanmajeed12 — Ghost race
View profile for Usman (usmanmajeed12)
Official speed | 90.43 wpm (68.47 seconds elapsed during race) |
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Race Start | October 31, 2018 6:16:46am UTC |
Race Finish | October 31, 2018 6:17:55am UTC |
Outcome | Win (1 of 4) |
Opponents |
2. kingoftheroad (81.60 wpm) 3. rielgrumal (66.83 wpm) |
Accuracy | 96.0% |
Points | 146.20 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |