View Pit Stop page for race #1868 by ire_of_suburbia — Ghost race
View profile for Ire (ire_of_suburbia)
Official speed | 69.62 wpm (88.94 seconds elapsed during race) |
---|---|
Race Start | June 1, 2018 2:29:05pm UTC |
Race Finish | June 1, 2018 2:30:34pm UTC |
Outcome | No win (2 of 3) |
Opponents |
1. sybell (70.50 wpm) |
Accuracy | 98.0% |
Points | 112.55 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |