S (sima0502)

Race #1814

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Official speed 81.63 wpm (75.85 seconds elapsed during race)
Race Start May 14, 2019 11:08:24am UTC
Race Finish May 14, 2019 11:09:39am UTC
Outcome No win (2 of 3)
Opponents 1. mbalazs (107.47 wpm)
Accuracy 97.0%
Points 131.97
Text #3640965 (Length: 516 characters)

Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.