View Pit Stop page for race #1582 by ken_tuano — Ghost race
View profile for Ken (ken_tuano)
Official speed | 85.41 wpm (72.50 seconds elapsed during race) |
---|---|
Race Start | August 21, 2020 9:25:16am UTC |
Race Finish | August 21, 2020 9:26:29am UTC |
Outcome | Win (1 of 3) |
Accuracy | 96.0% |
Points | 138.07 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |